I'm not a hippo!

What is it with brands wanting to be everything they are not? Don't people realise that it costs a lot more money to convince customers that you are something you are not, instead of just selling what you have? Sure, glamorize things a bit but stay with your product offering.

The arise in health concern has perhaps lead to the biggest trend of ..... blatant lying. No, no matter how much they repeat it, take aways are not healthy. Yes, i know you really want to believe it so that you can make a change towards eating healthy, without making a change, but use some common sense.

In industry, take food for example, people think: "Food, hmmm whats important in food? Ah, yes, health, right, lets sell the fact that our food is healthy." Never mind the fact that they are selling fried pork fat. (hehe, the funny thing is that its supposed to be "fat free"). Time and time again I've seen people look at what the customer wants to hear without even looking at their product.
90% percent of the pork fat company's budget is going to go into convincing consumers that its not fattening. common!

Surely our sales appeals should be based on actual attributes of the product? That way, you can also win customers with half a brain cell instead of relying on only the gullible. Are these the types of innovators you want to attract for your product?