Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, September 3, 2008

Just a wash?

I’ve been fending off these feelings for years. No, my hair is not too short, too long, boring, or messy. And I’ve managed it. After years of tenderly providing loving care with lots and lots of conditioner and hair mask I feel ok about my hair.

After reaching this high point, I’ve actually realized that I use a product that uses the words: "For dull and lifeless hair" (in bold). So, by using this particular product, am I admitting that I have “dull and lifeless hair”? Does my face cream say for wrinkly faces? I better go check.

What are marketers trying to do with these statements? Well, is there a person, in the history of human kind that has ever been happy with their hair? If the bottle said:” For absolutely fabulous hair that cannot be improved on but simply needs a wash”, would people buy it? I think not. Think about it, is there a normal shampoo that just simply washes hair, no, they are the uncompromising cure for really bad hair. Give your hair body, a curl, moisturize dehydrated hair, treat colored hair, get rid of dandruff and split ends and then straighten it, that’s what you do with shampoo silly, you don’t just wash it!

They sell to our weak spots, our feelings about ourselves. If we all felt fine, we wouldn’t be wasting money on trying to get there. Believe it, we pay money for big companies to dis us.